Privacy Policy

Effective Date: 01/06/2025

Serene Synthesis (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website, www.serenesynthesis.com (the “Website”). This Privacy Policy outlines how we collect, use, disclose, and safeguard your information. Consider this our transparency play—clear, compliant, and designed to earn trust.

1. Information We Collect

We collect information to operate efficiently and deliver a high-quality experience. This may include:

a. Personal Information

When you interact with our Website, you may voluntarily provide:

• Full name

• Email address

• Phone number

• Company or organization name

• Any other information you submit through forms or communications

b. Automatically Collected Information

When you visit our Website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent

• Referring URLs

• Cookies and similar tracking technologies

This data helps us optimize performance and improve user experience.

2. How We Use Your Information

We use your information to:

• Provide, operate, and maintain our Website

• Respond to inquiries and provide customer support

• Improve our services, content, and functionality

• Send updates, marketing communications, or promotional materials (where legally permitted)

• Analyze usage trends and audience behavior

• Comply with legal obligations

In short: your data fuels smarter decisions and better service—nothing more, nothing less.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate and improve our Website. These tools help us understand user behavior, measure performance, and deliver relevant communications.

Specifically, we may use:

• Google Analytics to analyze Website traffic, usage patterns, and user interactions

• Meta Pixel (Facebook Pixel) to measure the effectiveness of advertising and deliver relevant ads on Meta platforms

• Email marketing platforms to manage subscriptions, send communications, and track engagement

• Customer Relationship Management (CRM) systems to organize inquiries, manage client relationships, and improve service delivery

These tools may collect information such as IP address, device identifiers, pages visited, and actions taken on the Website. Data collected is processed in accordance with the privacy policies of the respective service providers.

You can manage or disable cookies through your browser settings or, where applicable, through cookie consent tools. Disabling cookies may affect Website functionality.

4. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• With trusted third-party service providers who assist us in operating the Website (subject to confidentiality obligations)

• To comply with legal requirements, court orders, or government requests

• To protect our rights, property, or safety, and that of our users

• In connection with a business transfer, merger, or acquisition

5. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. While no system is 100% secure, we take data protection seriously and continuously refine our safeguards.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to or restrict certain processing activities

• Withdraw consent where processing is based on consent

• Opt out of marketing communications at any time

To exercise these rights, please contact us using the details provided below. We will respond in accordance with applicable data protection laws.

8. Third-Party Links

Our Website may contain links to third-party websites, platforms, or tools. This Privacy Policy does not apply to those third parties, and we are not responsible for their content, security, or privacy practices. We encourage you to review their privacy policies independently.

9. Children’s Privacy

Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will take appropriate steps to delete it.

10. UAE & International Data Protection Compliance

Serene Synthesis operates from the United Arab Emirates and serves users globally. We process personal data in accordance with:

• UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL)

• Applicable international data protection laws, including the EU General Data Protection Regulation (GDPR), where relevant

Where data is transferred outside your country of residence, we take reasonable steps to ensure appropriate safeguards are in place.

11. Relationship to Terms & Conditions

This Privacy Policy should be read together with our Terms & Conditions, which govern your use of the Website and our services. In the event of any inconsistency, the Terms & Conditions shall prevail to the extent permitted by law.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, regulatory, or operational changes. Updates will be posted on this page with a revised effective date. Continued use of the Website constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at: info@serenesynthesis.com